Buyers and online service users are getting more and more cautious when they browse, do their shopping online or just use online services. When it comes to submitting private details online most of the people are looking for the padlock icon on the bottom of their browser, even they look for the ``https://`` prefix in their browser's address bar before sharing any information. If your web site does not support encrypted connection and does not have valid SSL Certificate, your visitors may leave your web site without making any purchase or free of charge service signup. They simply do not feel confident to submit their credit card or other personal details over web sites that seem not to be well secured. You can change this, return you customers trust and increase your buyers and online users by purchasing a valid SSL Certificate.